STREAMING MEDIA - Leveling the Playing ring for small situation - portion III

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IS YOUR WEB SITE READY FOR PRIME TIME??In the first two articles upon ... media, I ... audio, the maturest ... ... and ... ... which marries photos and graphics wit IS YOUR WEB SITE READY FOR PRIME TIME?? In the first two articles upon streaming media, I discussed audio, the maturest streaming technology, and streaming pictures, which marries photos and graphics afterward an audio presentation. (If you missed these two installments, keep amused go to http://www.wbcimaging.com/articles/audio_article.htm). I'd now afterward to say you about streaming video, the hottest and most exciting media progress on the web today! Just as television progressed from the black and white, sometimes snowy, broadcasts of the 1940's and 50's to the elaborate home theatre systems of today, streaming video is making the transition from tiny, blurry pictures to 1/4 screen color presentations with near scrap book tone sound. And once surprisingly good tone more than the 28.8 contacts that most web visitors experience today! I report this breakthrough to RealNetworks, the creators of RealVideo, which is currently the most well-liked streaming video format in use. (Others very nearly which you might have heard or read are Vivo and Microsoft NetShow.) At the end of the first quarter of 1999, RealNetworks reported that more than 45 million of their clear players had been downloaded; this number is growing by 15,000 per day! An online streaming video presentation is marginal marketing tool that is now affordable and very effective. Streaming video adds far and wide more than just a personal touch to your web site; it actually sets you miles apart from your competition. As gone streaming audio or pictures, a video presentation guarantees that at least 86% of your visitors will stay to listen or to watch. Statistics have shown that beyond 90% of white collar workers have a PC upon their desks, but deserted 9% have entry to television in the workplace. That means that you can achieve more white-collar office workers during normal office hours than all of the network and cable stations combined. Streaming video enables you to supplement the best attributes of web-based media taking into account the compelling natural world of make public media. On-line advertisers are realizing significantly cutting edge click-through rates as soon as the adoption of streaming media technology. Recent studies have found that streaming media advertising substantially increases brand recall, brand awareness, and definite brand perception. This in point of fact gives you the opportunity to focus on a powerful pronouncement practically your products or facilities - much gone having your own, personal "infomercial. " Unlike a television infomercial, however, yours is comprehensible for one total price and it runs 365/24/7... thanks to the Internet. Your streaming video presentation can be submitted upon VHS tape, CD, and DVD; most encoding companies will be competent to use those formats. (If your presentation is in substitute format, such as 8mm, check subsequent to them in the past sending the media.) The tone of the finished product will be dependent upon how it's encoded for transmission. normal practice is to encode video to stream exceeding the Internet at 28.8 connections. In order to stream skillfully at this slow speed, an totally tall level of compression is required for both the audio and video tracks. This compression causes small portions of the data to be "eliminated." (That's why some of the video presentations you now look are not as determined as you would subsequently them to be. taking into consideration the advent of forward-thinking bandwidth, however, this concern will vastly tally in the future.) When completed, your encoding company will meet the expense of you later than web ready files to area on your site, or you may choose to have your encoding company host your presentation. There are many businesses that can use streaming video to their advantage. Companies that sell training materials are the most obvious. Because streaming media can be played on demand, employees and/or customers can view materials once they have grow old to concentrate upon the content. This is a indispensable selling tool, especially if your customer has employees in distant locations. Your encoding company can in addition to set in the works your materials to be password protected; this is especially handsome to corporations who would subsequent to to use the Internet for internal communications. Streaming video is as well as an excellent substitute for product demonstrations, especially following the product's features are difficult to notify using forlorn text or nevertheless pictures. Caterers and restaurants can present potential customers tours of their services or accomplishment clips of some of their "special events" such as weddings. Hotels can feat corporate accounts their meeting rooms, accommodations, and leisure-time facilities. Country clubs can consent other members to the golf course or have them acknowledge lessons from the golf pro. Health clubs can show-off their gym facilities and the amenities in the locker rooms. Realtors can take avid buyers, especially those in cities far afield away, upon a tour of the town in which a property is located. Universities could showcase their laboratories, their libraries, or their dormitory facilities. The list could go on and on... I wish that in these three articles I've whetted your interest in utilizing streaming media to put in your web site. Just recall the following: 1. find a company that is reputable and understands what you are a pain to reach at your web site. (For a list of companies that are members of the RealNetworks Design and Production Agencies, see: http://real.com/devzone/solutions/design). 2. Be clear that the samples of their own perform meet your criteria for professionalism. (Warning: if a video pauses during playback, this is not the deviation of the producer or of the video stream. It could be net congestion or a stifling amount of traffic upon the site!) 3. do not decide upon price alone! Turnaround time, hosting capabilities, and profound knowledge have joined costs that are often overlooked. Streaming media is affordable, enjoyable, and is without help going to increase in importance to those of us perform event on the web. adjoin your web site, your business, and the profits at your bottom pedigree subsequent to streaming media...it's a unassailable concern decision. Article Tags: Streaming Media, Streaming Video, Video Presentation, Encoding Company

IS YOUR WEB SITE READY FOR PRIME TIME??In the first two articles upon ... media, I ... audio, the maturest ... ... and ... ... which marries photos and graphics wit

IS YOUR WEB SITE READY FOR PRIME TIME??

In the first two articles upon streaming media, I discussed audio, the maturest streaming technology, and streaming pictures, which marries photos and graphics afterward an audio presentation. (If you missed these two installments, keep amused go to
http://www.wbcimaging.com/articles/audio_article.htm). I'd now afterward to say you about streaming video, the hottest and most exciting media progress on the web today!

Just as television progressed from the black and white, sometimes snowy, broadcasts of the 1940's and 50's to the elaborate home theatre systems of today, streaming video is making the transition from tiny, blurry pictures to 1/4 screen color presentations with near scrap book tone sound. And once surprisingly good tone more than the 28.8 contacts that most web visitors experience today! I report this breakthrough to RealNetworks, the creators of RealVideo, which is currently the most well-liked streaming video format in use. (Others very nearly which you might have heard or read are Vivo and Microsoft NetShow.)
At the end of the first quarter of 1999, RealNetworks reported that more than 45 million of their clear players had been downloaded; this number is growing by 15,000 per day!

An online streaming video presentation is marginal marketing tool that is now affordable
and very effective. Streaming video adds far and wide more than just a personal touch to
your web site; it actually sets you miles apart from your competition. As gone streaming audio or pictures, a video presentation guarantees that at least 86% of your visitors will stay to listen or to watch. Statistics have shown that beyond 90% of white collar workers have a PC upon their desks, but deserted 9% have entry to television in the workplace. That means that you can achieve more white-collar office workers during normal office hours than all of the network and cable stations combined.

Streaming video enables you to supplement the best attributes of web-based media taking into account the compelling natural world of make public media. On-line advertisers are realizing significantly cutting edge click-through rates as soon as the adoption of streaming media technology. Recent studies have found that streaming media advertising substantially increases brand recall, brand awareness, and definite brand perception. This in point of fact gives you the opportunity to focus on a powerful pronouncement practically your products or facilities - much gone having your own, personal "infomercial. " Unlike a television infomercial, however, yours is comprehensible for one total price and it runs 365/24/7... thanks to the Internet.

Your streaming video presentation can be submitted upon VHS tape, CD, and DVD; most encoding companies will be competent to use those formats. (If your presentation is in substitute format, such as 8mm, check subsequent to them in the past sending the media.) The tone of the finished product will be dependent upon how it's encoded for transmission. normal practice is to encode video to stream exceeding the Internet at 28.8 connections. In order to stream skillfully at this slow speed, an totally tall level of compression is required for both the audio and video tracks. This compression causes small portions of the data to be "eliminated." (That's why some of the video presentations you now look are not as determined as you would subsequently them to be. taking into consideration the advent of forward-thinking bandwidth, however, this concern will vastly tally in the future.)
When completed, your encoding company will meet the expense of you later than web ready files to area on your site, or you may choose to have your encoding company host your presentation.

There are many businesses that can use streaming video to their advantage. Companies that sell training materials are the most obvious. Because streaming media can be played on demand, employees and/or customers can view materials once they have grow old to concentrate upon the content. This is a indispensable selling tool, especially if your customer has employees in distant locations. Your encoding company can in addition to set in the works your materials to be password protected; this is especially handsome to corporations who would subsequent to to use the Internet for internal communications.

Streaming video is as well as an excellent substitute for product demonstrations, especially following the product's features are difficult to notify using forlorn text or nevertheless pictures. Caterers and restaurants can present potential customers tours of their services or accomplishment clips of some of their "special events" such as weddings. Hotels can feat corporate accounts their meeting rooms, accommodations, and leisure-time facilities. Country clubs can consent other members to the golf course or have them acknowledge lessons from the golf pro. Health clubs can show-off their gym facilities and the amenities in the locker rooms. Realtors can take avid buyers, especially those in cities far afield away, upon a tour of the town in which a property is located. Universities could showcase their laboratories, their libraries, or their dormitory facilities. The list could go on and on...

I wish that in these three articles I've whetted your interest in utilizing streaming media to put in your web site. Just recall the following:
1. find a company that is reputable and understands what you are a pain to reach at your web site. (For a list of companies that are members of the RealNetworks Design and Production Agencies, see: http://real.com/devzone/solutions/design).
2. Be clear that the samples of their own perform meet your criteria for professionalism. (Warning: if a video pauses during playback, this is not the deviation of the producer or of the video stream. It could be net congestion or a stifling amount of traffic upon the site!)
3. do not decide upon price alone! Turnaround time, hosting capabilities, and profound knowledge have joined costs that are often overlooked.

Streaming media is affordable, enjoyable, and is without help going to increase in importance to those of us perform event on the web. adjoin your web site, your business, and the profits at your bottom pedigree subsequent to streaming media...it's a unassailable concern decision.

Article Tags: Streaming Media, Streaming Video, Video Presentation, Encoding Company

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